On February 26, 1852, John Harvey Kellogg was born. He would later become a physician and develop the world's first dry cereal. Find out what you didn’t know about the surprising history of corn flakes...
Corn Flakes Were Invented by Accident
Corn Flakes is
available in more than 180 countries around the world. As superintendent at the
Battle Creek Sanitarium in Michigan in 1894, Kellogg and his brother, who were
Seventh Day Adventists, were searching for healthy vegetarian dishes to feed
the patients. He told his brother, Will, to develop some recipes, but one batch of cooked wheat was left out and turned stale, and his brother didn’t want it to go to waste. By running the stale cereal through the rollers and toasting it, he invented the new, dry cereal.
A Prize Was Included in Each Box of Cereal From 1909 to 1931, purchasers of Kellogg’s Corn Flakes found a surprise inside. This is believed to be the first time prizes were placed in cereal boxes as a marketing tactic. It was a booklet for children called Kellogg’s Funny Jungleland and contained pictures of animals dressed in colorful clothing. The booklets came with fold-out tabs, so a child could flip through the partial pages, which made clothing on the animals appear to change.
Corn Flakes Have Been to the Moon
As one of the foods taken along for the first moon landing, Kellogg’s Corn Flakes was compressed so it would fit into an airtight pouch and milk powder made from freeze-dried milk was added. That was so the astronauts could add water to rehydrate it and enjoy their morning corn flakes. The breakfast cereal was encased in a laminated coating to prevent spoilage.
Kellogg’s Invented Another Popular Cereal in 1928 Kellogg’s Rice Krispies were developed by the company in 1927 and was introduced to consumers the following year. The slogan “Snap, Crackle and Pop” appeared in 1939 as part of the company’s advertising. Another novel feature was that this new cereal floated instead of going soggy in milk like so many other cereals. The rice used to make Rice Krispies is grown in Arkansas and Louisiana. In Australia and New Zealand, Rice Krispies is known as "Rice Bubbles."
The Cereal Mascot Isn’t a Rooster for the Reason You Think
Yes, roosters are known to crow when the sun comes up, and many people eat cereal for breakfast. However, that is not why this bird decorates the box of Kellogg’s Corn Flakes. Nansi Richards was a Welsh harpist who happened to be a friend of Kellogg’s. She pointed out that the word rooster in Welsh is "ceiliog," which sounds a lot like Kellogg. This mascot, named Cornelius Rooster ("Corny" for short) was a hit with consumers, eventually becoming an iconic branding touch.